PurppleBee is a homegrown beauty brand redefining the way India experiences makeup through conscious beauty, creativity, and self-expression. The brand brings together luxury, performance, and affordability with a thoughtfully curated range of vegan and cruelty-free cosmetics. Driven by the belief that beauty has no boundaries, PurppleBee celebrates individuality, empowers aspiring creators, and inspires confidence through its initiatives like the "Face of the Brand" campaign. With a passion for making ethical beauty accessible, PurppleBee is creating a space where everyone can express themselves fearlessly.
PurppleBee was a brand new cosmetic label. There was no audience, no content history and no brand recognition to build on. In a crowded beauty category, the brand needed people to discover it, trust it and try it, and it had to happen from a standing start.
We built the brand's social presence from the ground up, with influencer marketing as the main driver of awareness. We set up the Instagram account and its visual identity, then partnered with creators to introduce the products to their audiences. Creator content gave a new brand the credibility and reach it could not have built on its own in the early days, and it fed the brand's own feed with authentic content.
