IMMAST (Institute of Medical and Minimal Access Surgery Training) is a simulation-based skills training institute for healthcare professionals. It is accredited by the Royal College of Surgeons of England and runs certificate courses across specialities such as cardiology, ENT, gynaecology, dermatology and pulmonology.
IMMAST’s audience is doctors and surgeons, who are busy and cautious about where they spend their time and money on training. The institute runs a steady stream of courses across many specialities, each with its own dates, faculty and topics. The challenge was to promote all of them clearly and credibly, so a professional can see at a glance what a course is, who teaches it and when it runs, while keeping the feed looking trustworthy rather than like a stream of notices.
We built a structured, repeatable content system around the course calendar. Each certificate course gets a consistent announcement creative showing the course name, dates and faculty, so the feed stays easy to scan. Photos from the batches at the institute show the hands-on, simulation-based training and give new participants proof of the experience. Faculty videos and short reels featuring experts such as interventional cardiologists and ECMO specialists build credibility. Festive creatives, such as the Dussehra post, add a human touch, and speciality-based Highlights (Cardiology, Pulmonary, ENT, Derma, OR Team) keep the profile organised for new visitors.
