Meenakkshi Jalan Todi is an image consultant, lifestyle coach and the founder of Shihans, The House of Identity & Presence. She helps people build confidence through personal styling, body language, mindset and the way they present themselves, for professionals, entrepreneurs and young people.
Image and identity coaching is a personal, trust-based service, and people choose a coach they feel they know. Her account had to show her expertise and her personality together, while covering many themes: styling, colour, body language, confidence and mindset. Without a clear structure, a feed on topics this broad can look scattered and fail to turn viewers into followers.
We built the feed around her as the face of the brand. Talking-head reels let her expertise and warmth come through directly. Educational carousels and tip posts turn her advice into quick takeaways, such as “3 simple things to do before an important meeting”, “What your outfit says about you” and “How to choose the right ethnic outfit for your body shape”. Quote and mindset posts add a reflective layer. Festive creatives for Navratri, Ganesh Chaturthi, Raksha Bandhan and Independence Day keep the brand in the cultural calendar, and a consistent plum and maroon palette ties the different formats into one recognisable look.
