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IPO Marketing, Branding and Digital Partner for India’s Next Listings

We help India’s upcoming IPO companies build powerful brands, digital authority and market credibility through strategic branding, digital marketing, PR and investor communications.

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400+
Projects Completed
10M+
Happy users
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The IPO Journey

End-to-end PR and investor communication across your IPO lifecycle.

Pre-IPO

Build the foundation

  • Brand audit and IPO branding
  • Google search and reputation clean-up
  • Financial PR and media relationships
  • Founder branding and LinkedIn authority
  • Investor content and equity storytelling
  • Corporate videography for roadshows
  • Website revamp with an investor relations section
During IPO

Create momentum

  • IPO PR and media outreach
  • Investor FAQs & compliant announcements
  • Search equity: brand keywords and SEO
  • Reputation management & crisis response
  • Social listening and sentiment analysis
  • Subscription milestone communication
Post-IPO

Sustain long-term value

  • Listing day campaign
  • CEO interviews
  • Quarterly earnings communication
  • Shareholder trust building
  • Long-term brand equity campaigns
  • SEO and social media sustainment
Aashutosh J. Tiwari

Led by an experienced communications leader.

With over a decade of experience in marketing and business development, I've come to recognise that a company's business value and the way it is perceived by the market don't always tell the same story.

At The Yellow Strawberry, we help businesses preparing for an IPO bridge that gap. From building a distinctive brand identity to strengthening their digital presence and corporate communication, our focus is on helping companies present their business with the clarity and credibility it deserves as they approach the public markets.

Aashutosh J. Tiwari
Business head & Co-founder, The Yellow Strawberry

Curious about what we’ve pulled off?

Drop your email and we’ll send you our portfolio of work with listed companies across industries.

We use your email only to arrange the call. No documents are sent.
Book a call

Plan your IPO communication with us.

A short call covers where you are in the listing process and what your bankers need from communication. We then send a written scope and plan.

A good fit if you:

  • Are 6 to 24 months from filing your DRHP
  • Already work with merchant bankers, lawyers or a CA firm
  • Want your leadership team to be visible and credible
  • Prefer one partner for brand, digital and investor communication
Frequently Asked Questions

Your Questions.
Straight Answers.

What does The Yellow Strawberry do?

The Yellow Strawberry is a branding, digital marketing and communications agency with offices in Navi Mumbai and Bengaluru. We help businesses build, grow and strengthen their digital presence through strategy, creativity and technology.

Which industries do you work in?

Our clients span manufacturing, energy, hospitality, industrial, education and consumer brands.

What does an IPO PR agency do?

An IPO PR agency plans and manages media outreach, thought leadership and public communication around a listing. At TYS, IPO PR services run alongside IPO branding, search and reputation management, so the story stays consistent in the press, on search results and on social platforms.

What is the difference between IPO PR & investor relations?

IPO PR builds public and media visibility around the issue. Investor relations covers continuing communication with shareholders, analysts and the investor community after listing. TYS supports both, while merchant bankers and legal counsel lead all regulated disclosures.

Do you offer communication services after listing?

Yes. Post-IPO work covers quarterly earnings communication, CEO interviews, shareholder trust building, search and social media upkeep, and long-term brand equity campaigns.

When should a company start IPO communication?

Ideally 12 to 24 months before filing the DRHP. Search rankings, professional visibility and investor content take months to build, so they cannot be bought in the final quarter.

What happens on the first call?

We discuss your listing timeline, your current brand and digital presence, and what your merchant bankers and legal advisers need from communication. We then send a written scope.

Do you write the DRHP or the offer document?

No. Merchant bankers, lawyers and auditors prepare those documents. Our role is to make sure your brand, website, media and advertising stay consistent with them.

Who approves communication before it goes live?

Your lead managers, counsel and company secretary approve each piece. Every approval is recorded.

Can we run PR and advertising while the issue is open?

Only within the limits set by SEBI. Issue publicity must match the offer document, and lead managers approve it first. We plan the communication calendar with them from the start.

Do you work with SME and mainboard companies?

Yes. The plan is scaled to your size, listing route and timeline, and the scope is confirmed in the first call.

How do you price IPO communication services?

We do not publish a rate card. After the call, we send a written scope with each cost shown separately.